Who We Are

Helping Brantford choose eyewear with confidence since 1968

Dennis Dickens, the owner and Optician holding a coffee mug stands in front of a reception counter in an optical store called Avenue Optical. The background shows display shelves with glasses and a sign with the store's name.

Dennis Dickens R.O.

Our Story

There Are More Places Than Ever To Buy Glasses

When Avenue Optical first opened its doors in 1968, Brantford residents had only a handful of options for eyewear.

Today, there are dozens.

Big chains. Warehouse clubs. Online retailers. More places than ever to buy glasses.

Yet every day, people continue to walk through our doors.

We've spent years asking our customers why.

The answer is rarely about price. It's about trust.

It's about having someone who understands the difference between a pair of glasses that simply works and a pair you'll genuinely enjoy wearing every day.

It's about knowing that the person helping you choose your eyewear isn't following a script or chasing a sales target.

It's about confidence.

The Perfect Finish To

Your Prescription

We don't perform eye exams. Your doctor determines your prescription.

Our job is helping you make the most of it.

A prescription is only part of the equation. The right lenses, the right frame, the right fit, and the right advice all play a role in how well you see and how comfortable you feel wearing your glasses every day.

That's where Avenue Optical comes in.

Whether you're looking for premium prescription eyewear, sunglasses, or contact lenses, we take the time to understand how you use your vision, how you spend your day, and what matters most to you.

What Happens Next?

See Your Doctor
Visit your Optometrist for your eye examination and obtain your prescription.

Bring Your Prescription To Avenue Optical
We'll help you explore premium eyewear, lenses, sunglasses, and contact lens options that fit your needs and lifestyle.

Choose With Confidence
We'll guide you through the selection process, answer your questions, and help you find eyewear you'll enjoy wearing every day.

We're Here After The Sale
Adjustments, maintenance, repairs, and ongoing support have always been part of the Avenue Optical experience.

A Different Kind Of

Eyewear Experience

For nearly six decades, generations of Brantford families have trusted Avenue Optical with something surprisingly personal: helping them choose how they see the world —and how the world sees them.

Drop by and discover what keeps bringing them back.

For Eyewear that feels comfortable, personal, and stylish — the way your eyewear should feel.

What our clients say

“Outstanding customer service. I was guided toward frames that felt perfect for my overall look. Extremely professional and thoughtful. I’ll be back for all future glasses purchases!”